Successful Launch of Oriental Yuhong’s New Product Line in Malaysia
Petaling Jaya, Malaysia – February 8, 2024 – Oriental Yuhong, a leading global provider of building materials, successfully launched its latest product range at an exclusive event held at the Avante Hotel, Bandar Utama, Petaling Jaya, on February 8, 2024.
Innovative Products Unveiled to the Malaysian Market
The event marked the introduction of several new products, including exposed waterproofing solutions, dust-free tile adhesives, grout, and other advanced materials, designed to address the growing demand in the Malaysian construction sector. These innovations represent Oriental Yuhong’s ongoing commitment to quality, sustainability, and market-specific solutions.
Among the distinguished speakers were:
- Mr. Xiong Weifeng, Vice President of Oriental Yuhong Civil Engineering Group
- Mr. Ouyang Leqi, Marketing Director of Oriental Yuhong Overseas Group
- Mr. Cai Yi, Overseas Retail Market Director
- Mr. Shan Dongning, General Manager of Oriental Yuhong Malaysia
These leaders discussed the company’s strategic expansion in Southeast Asia, as well as the key features and benefits of the newly launched products. Their presentations highlighted how Oriental Yuhong’s innovations are set to enhance the efficiency, sustainability, and performance of construction projects in Malaysia.
Live Demonstrations & Expert Insights
The event also featured interactive product demonstrations where attendees could see the performance of the new products firsthand. Guests had the opportunity to experience the exposed waterproofing and dust-free tile adhesives in live trials, while technical experts explained their application in real-world construction environments.
A highlight of the day was a series of expert-led discussions, where Mr. Jin Baolong, Technical Director of Oriental Yuhong Civil Engineering Group, presented a detailed overview of the multi-scenario product solutions offered by the company. His presentation focused on how these products can optimize construction practices and meet the challenges of the local market.
Networking & Business Development
In addition to product showcases, the event served as a platform for networking and business development. Industry professionals, local partners, and clients had the chance to engage in one-on-one discussions, exploring customized sales policies and future collaboration opportunities.
Several significant partnerships and business deals were signed on the spot, signaling strong market interest and confidence in Oriental Yuhong’s growing presence in the region.
A Strong Step Forward in Malaysia
The launch was a major milestone for Oriental Yuhong’s strategic efforts to expand its footprint in Southeast Asia. By deepening its market engagement in Malaysia, the company is positioning itself as a key player in the region’s construction and building materials industry.
“This launch is a testament to our commitment to innovation and to our customers in Malaysia. We are excited to contribute to the local construction sector with products that provide high-quality, sustainable solutions,” said Mr. Xiong Weifeng.
Event Success & Future Plans
With an overwhelming turnout and a packed agenda of activities, the event was deemed a major success. Oriental Yuhong plans to continue expanding its product offerings and strategic partnerships in Malaysia, reinforcing its leadership in the global building materials market.
