Technological Leadership, Strategic Expansion | Oriental Yuhong Malaysia Product Launch Event Grandly Held
Date: 23rd May 2025
Location: Penang, Malaysia
Oriental Yuhong proudly hosted a grand product launch event on 23rd May 2025 in Penang, Malaysia, marking a significant milestone in the company’s global expansion journey. The event attracted over a hundred industry professionals, demonstrating the strong recognition and trust in Oriental Yuhong’s technological capabilities and innovative solutions for the Malaysian market.
The launch event featured dedicated product showcase zones and interactive experience areas, providing an immersive platform for participants to explore the full potential of Oriental Yuhong’s solutions. Industry experts and key clients engaged in technical reviews, in-depth product demonstrations, and strategic discussions, fostering a dynamic exchange of ideas and collaboration opportunities.
Highlights from the event include:
- Flagship Product Showcase:
Oriental Yuhong presented its core product lineup, including exposed waterproofing systems, dust-free tile adhesives, and grouts. These products integrate cutting-edge technology, practical effectiveness, and the company’s 30 years of industry experience. Designed for the hot and humid Southeast Asian climate, the products emphasize enhanced moisture resistance, anti-cracking properties, and eco-friendly innovation, delivering reliable solutions tailored to regional market needs. - Expert Insights and Technical Discussions:
Mr. Cai Yi, Retail Director for Southeast Asia at Oriental Yuhong Overseas Development Group, shared insights on the company’s global strategy, emphasizing localized R&D and customized services as the dual drivers for market growth.
Mr. Wang Junwei, Malaysia Retail Manager of Oriental Yuhong Overseas Development Group, demonstrated the performance of products under extreme temperature and humidity conditions, presenting empirical data that resonated strongly within the industry. - Strategic Partnership Announcements:
Mr. Low Kian Min, Managing Director of Dong Fang Waterproof Sdn Bhd, introduced the standardized retail store operation model and 24-hour AI-powered technical response system, setting new benchmarks for industry service standards.
Mr. Raymond Bah Khai Loon, Strategic Manager of UA PAINTS & HARDWARE SDN. BHD, unveiled the “Partner Win-Win Program,” featuring personalized sales policies and exclusive technical service support. The event concluded with an interactive signing ceremony, cementing multiple strategic collaborations on-site.
This successful launch event signifies the implementation phase of Oriental Yuhong’s globalization strategy. Moving forward, the company will continue to integrate proprietary technologies with localized service networks, working closely with partners to co-create an innovative ecosystem for the building materials industry.
